Micro-bangs and twist-tie chokers at Christopher Kane, followed by a stroke of pigment in the waterline at BCBG Max Azria can only mean one thing: the '90s trend has been brewing for a while, and now it's time to try it on.
Like chokers, skinny brows, and blue eye shadow, matte brown lipstick was the height of cool in the '90s, seen on celebs like Drew Barrymore, Claire Danes, and even Britney Spears. This year, spring's homage to the lipstick of everyone's favourite era proved to be much-improved compared to when the trend started, and came through at Givenchy and Burberry, who inspired us to give this look another go.
Speaking of inspiration, we couldn't help but be inspired by our Instagram feeds that have recently become swamped with photos of matte brown lips, a symptom of Kylie Jenner-induced Lip Kit fever that offers multiple shades of the '90s staple.
Yet, it seems as though Kylie isn't the only It-Girl bringing back the trend. Celebs like Gigi Hadid, Rihanna, and Jourdan Dunn have also become poster girls of the bygone decade, rocking the trend as well as the real '90s kids did back in the day.
Need a dose of '90s inspiration? Here's how celebs are throwing a modern twist on this old-school trend:
Gigi contrasts her sheer white gown with her brown pout and matching dark blonde locks for a more feminine approach to the '90s trend.
Kylie Jenner, who pioneered this modern version of the trend with her coveted Kylie Lip Kits that come in a collection of multiple shades of brown, contrasts the shade with bleach blonde hair for an eye-catching match.
For a more natural, pinkish look, take a cue from Zendaya who demonstrates how to balance out brown lips with minimal eye makeup.