Behind the scenes for Studio Line #TXT by L'Oréal Paris

Have you tried the new Studio Line #TXT? From dischevelling putty and grooming clay to supersizing and wave-creating spray, getting a long-lasting stylish look is now effortless. Another plus? It's used by top celebrity models Barbara Palvin and Bianca Balti.

It's not just styling, it's texture styling.

Seen the ad? Check out this behind-the-scenes video to see how it was made...

Creative and crazy!

Bursting through a giant sheet of paper isn't usually the way you start filming a product ad, but the French music video director Yoann Lemoine knew that he didn't want to play things safe. Lemoine has directed videos for some of the most famous musicans in the world, such as Lana Del Rey, Drake, Pharrell Williams and Rihanna. Now that's a resumé to be proud of!

Not only did Lemoine have the L'Oréal Paris models dancing hip-hop and breakdancing (or, trying!) but he also used a man in a special effects body suit, whose image would later be removed from the clip. This strange alien-looking man was able to hold and support the models in a number of crazy positions and movements, giving some amazing images!

The Models

Internationally famous model Liya Kebede was wearing a cute pinstripe pant (we love) and a white shirt - giving us ideas for a monochrome spring wardrobe. The stunning Barbara Palvin was in a high-waisted pair of microshorts, and Bianca Balti was in an androgynous outfit, super sexy as always!

As for the boys, Marlon Teixeira (yes, that Brazilian accent is so cute!) was working his tousled, dishevelled locks, and Francisco Lachowski had the biggest, most perfectly-groomed quiff we've ever seen.

Well done guys, we wish we could have been there too!

And don't forget to check out #TXT because, as Barabara Palvin says, "it's freakin' awesome!"

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