Just when you thought you had seen it all with colour correcting concealers and collagen boosting eye creams, another beauty trend has gone ahead and made its way onto our must-have list.
It seems like you can't go anywhere these days without hearing the term 'cushion' beauty product pop up around you. That's because one of the most successful trends that has come out of the Asian beauty market (as most successful trends do) is the cushion compact: pillowy sponges soaked in our favourite products that create a smooth and flawless application – sort of like sponge painting, but with makeup and on your face.
WHAT IS A CUSHION PRODUCT?
Cushion beauty products provide only a thin veil of colour on the sponge, allowing you to apply product lightly for buildable coverage that prevents a cakey look. What started with foundation and BB and CC creams has now spread to bronzers, blush, eyeliner, and even lip products, making for full-on cushion movement.
WHY ARE THEY SO POPULAR?
Aside from being so portable (no fear of spilling product in your purse), and disposing the perfect amount of product, cushion applicators are coming at the same time as the bare-face, no-makeup, makeup trend. Cushion applicators help to spread the product out in a softer way, so your makeup appears more natural. But they also prove to even out skin tone and provide significant coverage with less product.
The best part? You can touch up your makeup anywhere, because they fit perfectly into your purse with no mess!
As for benefits beyond the pleasing squishy texture, cushion beauty products are often packed with higher SPF than their non-spongy counterparts, making them perfect for hot summer days. They're also more environmentally friendly than other compacts, since a good number of them are refillable.
WHO SHOULD USE THEM
Cushion foundation products are perfect for anyone who wishes to achieve a flawless, natural, no-makeup, makeup look, but still achieve a significant amount of coverage. However, cushion products are more suitable for people with clear, fresh skin naturally skin they tend to be a lighter coverage.
If you're looking to hop on the cushion beauty train, try L'Oreal's True Match Lumi Cushion Foundation. It's as lightweight as any other sponge foundation out there, so you can wear it all day without it caking or migrating to your fine lines. The best part is the dewy finish it leaves on the skin making it look refreshed and youthful no matter how little sleep you're running on.