The world of makeup is one of vast opinion and subjectivity. What is one person's holy grail product may not work for another, which perhaps explains the enormous array of options one is faced with while makeup shopping. Makeup blogs and beauty vloggers certainly help us narrow down our choices to determine what works for us by reviewing products and filling us in on how they worked with their particular skin type.
Mascara, specifically, tends to be an area where the assortment of options is especially enormous. When it comes to the formulation and the brush design, innovation happens so rapidly that it can be difficult to keep up. Some brands promise to curl, others describe otherworldly length, or intense volume...some even suggest the result is better than a rather explicit aspect of the human experience (wink!). But when it comes to finding an everyday mascara, most people want a natural look - something to define their eyes and give them a little extra length, volume, or darkness. Get The Look is breaking down the world of mascara based on your specific lash type, so you can find the perfect pick!
If you have naturally blonde hair, then chances are your eyelashes are pretty fair and perhaps even undetectable without mascara on. You might even feel like mascara is the one makeup item you can't leave the house without, otherwise you feel like your eyes resemble two little dots in the middle of your head (sound familiar?) In this case, you want to steer clear of mascaras that say "blackest black" or "carbon black" as this might look too harsh in contrast to your light hair for an everyday look and stick to a brown or black-brown shade of mascara instead.
A common concern when it comes to eyelashes is feeling like you have a lot of length but not enough thickness. To counteract this, use a volumizing mascara (something with a thicker brush) to make your lashes look fuller. Avoid using a lengthening mascara as this will just amplify the sparse appearance of your lashes.
Most people with short lashes tend to have thickness, so you want to use a lengthening mascara to open up the eyes. While using a lash curler is always extremely helpful, it's especially important if you have shorter lashes because it will curl them so they are extended upwards onto your lid, making them look longer.
For those dark-haired gals with an enviable set of full lashes, your best bet is to use a mascara that will add definition and open up the eyes for a fluttery appearance. It helps if the wand has a combed-brush to help separate your lashes so they don't look clumpy.
Generally, mascaras with a thicker brush design will add volume (L'Oréal Voluminous Mascara), while those with a narrower brush (L'Oréal Telescopic Mascara) are designed to add length.
Pro Tip: Hold a mirror underneath your lashes and look downwards when applying mascara. This is the easiest way to avoid getting product on your lids and is also helpful when reaching behind the lashes. Rotate the wand at the base of the lashes to define the tightline and then use zig zag motions to coat the rest of the lashes.