Lewis Hamilton has been named the new face of L'Oréal Paris Men Expert. His story has inspired many men to pursue their dreams and work hard to get what they want, providing a new definition of the Alpha Male.
The Ideal Match for Men Expert
Cyril Chapuy, President of L'Oréal Paris, had this to say about the new ambassador of Men Expert: "The world's fastest driver, Lewis Hamilton has become a legend. He likes taking risks, on the track and in his style. As the new Alpha Male by definition, he's the ideal match for Men Expert. Moden, he's a leader for the new generation of men for whom masculinity doesn't mean macho - it's means masculine."
If you don't already know him from the racetrack, you might recognize Lewis as the friend of top models Kendall Jenner, Hailey Baldwin, and Gigi Hadid. This A-list athlete lives a fast-paced life with highly influential friends and has become well known for his inherent star power.
A Born Leader
Performance is a number one priority for Lewis, who is passionate about sports as well as fashion. Whether you catch him behind the wheel or sitting front row at Fashion Week, Lewis looks put together, fresh, and totally original.
Like Hamilton, today's man likes to take care of himself but doesn't enjoy wasting time. Having clean, healthy skin gives him confidence, and to get it he looks to products that are powerful, energizing, and highly effective. Lewis admits that his favorite products from the Men Expert range are the Hydra Energetic serum and shower gel.