Model Irina Shayk has joined the L'Oréal Paris family as the newest brand ambassador: congratulations Irina!

Loréalista alert: model Irina Shayk is a L'Oréal Paris ambassador!

by Samantha Hunt -

It's official: L'Oréal Paris is happy to announce that they have recruited a gorgeous new brand ambassador to join the growing flawless family, and we have the exclusive pleasure of announcing who it is: Russian supermodel Irina Shayk! Congratulations are definitely in order, but let's first take some time to get to know the story behind the face who has joined the likes of Naomi Watts , Karlie Kloss , Blake Lively and Doutzen Kroes in her new role!

From small town Russia...

Irina grew up in Yemanzhelinsk, a small town in Russia where she lived with her parents and sister. Passionate about music, she studied both the piano and singing from a young age before turning her eye to marketing after high school, but her modelling career only took off when she was spotted by a scout while attending a beauty school with her sister.

...to big time modelling!

Irina has soared to become one of the hottest supermodels in the world right now, having been the ambassador to an international lingerie company, the host of Russia's Next Top Model, a Sports Illustrated Swimsuit model, as well as being the official ambassador for the Russian children's charity, Pomogi. The model has also tipped her toe into the world of acting by featuring in the 2014 Hollywood blockbuster Hercules alongside the likes of Dwayne Johnson and John Hurt.

Irina released a statement about what her exciting new role means to her:

"I am forever grateful for this opportunity. Becoming a part of the L'Oréal Paris family represents more than just being a beauty ambassador. To me, L'Oréal Paris has always been a brand that inspires and motivates the greatness inside of you. I am moved and honored to represent such a beautiful message and encourage women of all ages to always feel confident and embrace their true self!"

Stay with us for further updates on the new ambassador's L'Oréal Paris journey, and to get a few beauty tips straight from Irina along the way...

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