Because we're always looking for expert advice on how to be our best selves, we've put together our picks for the personalities breaking new ground in the beauty sphere. Many are entrepreneurs who have leveraged their brand into style and beauty deals, plus voices we look to for exclusive advice on finding the right foundation for our skin tone or perfecting some lazy girl beauty magic.
Whatever your needs may be, read on for 5 beauty influencers, vloggers and bloggers to follow on Instagram!
5 BEAUTY INFLUENCERS TO FOLLOW ON INSTAGRAM
BEAUTY IS BORING
On the subject of gold... from the #BeautyIsBoring archives, one of my favorite #goldmakeup looks on the stunning @gianninaoteto. Products: #MakeUpForever Flash Pot in #Gold, #NARSissist Shimmer Eyeshadow in Goldfinger, #Nars #Audacious #Mascara, #LauraMercier #TintedMoisturizer in Walnut, Laura Mercier Secret Camouflage in SC-8 and #Clarins HydraQuench Moisture Replenishing #LipBalm
If you want sheer eye candy in your feed, from alternate ways to wear eyeliner to editorial beauty looks in jewel tone colours, head straight to Beauty is Boring's feed. The blog was created by makeup artists and photographer Robin Black to serve up aspirational looks that are anything but snooze-inducing.
Marianna Hewitt, one of the few influencers who consistently updates her blog LifeWithMe.com (as well as all other content channels), bridges the gap between beauty, style and luxury. With 653K Instagram followers, Hewitt hangs out with the likes of the K-Jenners by night and does sponsorships by day!
When she's not documenting her travels to dreamy far-flung locales like Bali and Santorini, photographer and blogger Irene Khan is breaking down her beauty buys in every selfie, including her favourite makeup palettes!
Jade Marie, otherwise known as Jadey Wadey, has 956K followers on Instagram and the attention of some very large beauty brands. She just so happens to be an ambassador for L'Oreal!
Lauren Curtis is an Australian beauty vlogger that's become a go-to beauty and style guru for her YouTube tutorials and gals with blonde hair and blue eyes! She's a pro at achieving flawless beauty looks and glam eye makeup looks thanks to her signature falsie-length lashes.