This past week, Alicia Keys has been making headlines for her recent war against perfectionism, questioning the societal forces that place pressure on women and tell them to cover up their imperfections using makeup.
The talented singer has decided to stop wearing makeup as part of a journey towards empowerment for herself. "I don't want to cover up anymore," she wrote on Lenny Letter. "Women are brainwashed into feeling like we have to be skinny, or sexy, or desirable, or perfect." Keys was referring to how empowered she felt when doing a photo shoot wearing nothing but a fresh-from-the-gym glow on her face. Alicia finished by saying "I don't want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing."
There's no denying that Keys is a pretty powerful woman. But she isn't the only influencer who has recently opted for fresh-faced over completely made-up. Keys shares the same spirit with celebrities includingSusan Sarandon , Lorde, and Tyra Banks – who have taken to Instagram to show off their bare faces.
You know how people say #nofilter but you know there's a freakin' filter on their pic? Or maybe there's a smidge of retouching going on but they're lying and saying it's all raw & real? Well, this morn, I decided to give you a taste of the really real me. I wanted to smooth out my dark circles so badly!!! But I was like, "Naw, Ty. Show 'em the REAL you." So...here I am. Raw. And there YOU are...looking at me, studying this picture. Maybe you're thinking, "Whoa, she looks ROUGH." And if you are, great! You deserve to see the REAL me. The REALLY real me. #RawAndReal
Most recently, the Resort 2017 runways (along with the spring-summer 2016 runways), have been celebrating the beauty and power of a fresh, unadorned face with no-makeup, makeup looks, and some that feature nothing but a good moisturizer.
At Gucci, Louis Vuitton, and Acne, models strutted down the runway with natural skin, save for the occasional hint of blue lipstick or white eyeliner, thrown on just for the fun of it. Meanwhile on the spring 2016 runways at Alexander McQueen, Prabal Gurung, and Isabel Marant, models showed off natural, freckled faces that sent an inspiring come-as-you-are message.
It's great to not wear makeup, but if you have fun playing up your features from day to day, or it provides you with that extra boost of confidence, then dig deep into that makeup bag, because the most important thing is to do what makes you happy. And if you're into the whole no makeup look, but can't bear letting your fave products go unused, follow our simple steps to achieve this season's hottest makeup trend: no-makeup, makeup.
HOW TO ACHIEVE THE NO-MAKEUP MAKEUP LOOK
To achieve the natural look, start off by washing your face with a gentle cleanser to give you that automatic fresh-faced appeal. Follow up with a moisturizer which will hydrate your skin while giving it a dewy, youthful glow.
Use your middle fingers to gently rub a lightweight BB cream into your skin to cover up any imperfections. Make sure your hands are clean before doing so to prevent breakouts. By using your fingers, the formula will blend into your skin more naturally for that coveted no-makeup, makeup appeal. If you'd rather go completely bare-faced, skip this step, and stick to your moisturizer.
To create a bit of depth, blend a light brown shade of eye shadow onto the crease of your eye with a shadow brush. Coat your bottom lashes with the same shade to create a natural-looking shadow.
Use a black mascara to elongate your lashes and give your eyes a little bit of pop without all that heavy liner and product.
Coat your lips with a clear or nude shade of lip balm to keep them hydrated and voila! You've achieved the no-makeup makeup look!