<p>Makeup Tips: How to contour according to your face shape</p>

Makeup Tips: How to contour according to your face shape

by Paige Exell -

It's no secret that contouring is one of the most confusing beauty techniques of all time. YouTube beauty tutorials show girls practically spackling their faces in diagonal lines of full-coverage foundations and concealers in various colours, then before you know it, they've blended everything together, creating one perfectly sculpted complexion. There are even different kinds of contouring. From clown contouring to lip contouring and even nail contouring, the whole contour craze has totally blown up, leaving us more confused than ever.

So, lets make one thing clear. When contouring, the goal isn't to use as many formulas, products and colours as you can, nor is it to create as many crazy diagonal lines as your face can possibly fit. Contouring should be used to enhance your natural features, and maybe even cheat the ones you wish you had!

But every face is different, which means the method can vary with each application. To help narrow it down a bit for you, we're showing you how to contour according to your face shape. Whether you're a Selena Gomez or a Cara Delevingne read on to find out the best contouring technique for you.



Square faces are defined by strong, wide foreheads and jawlines. When contouring a square face, always feel out your bone structure with your fingertips so you know where the product should go. You'll want to add light to the tops of the cheeks to increase volume and dark underneath to decrease it. Shade from under the cheekbone to the temples, ending at the far left and far right of the forehead closest to the hairline. Sculpting your cheekbones this way will give lift to your entire face. Next, add a darker shade to the left and right sides of the jawline to lengthen out the face.


If you think of yourself as having a round face, you have a full face with a soft, rounded chin, jawline and cheeks. Round faces are as wide as they are long, meaning the widest point on the face is between the cheeks.

If you have a round face, contouring the cheekbones will provide an angular appearance. Adding dimension to the jawline and chin will also lengthen out the silhouette. Sweep the darker shade of your palette (use a matte formula to give definition) under the cheekbones towards the ear, then along the jawline and under the chin. Dust the same colour across the forehead close to the hairline. Add your highlight using a blush brush dipped in your lighter shade, sweep it along the tops of cheekbones, the brow bones, and down the centre of the nose.


Oval face shapes resemble an upside down egg, and believe it or not, they're the most desired face shape! Oval faces contour naturally, but you can contour further under the cheekbones, from the middle of the ears to the corners of the mouth in a slightly darker shade to create the illusion of a lift. If your face is a long oval, you can also contour the top of the forehead and under the chin to cheat a shorter length. You also might add a bit of shading to the sides of the neck, which always looks elegant and beautiful.

As for highlighting, add it to the tops of the cheekbones, the brow bone, down the centre of the nose and above the upper lip at the Cupid's bow.


Heart shaped heads are a blend of oval and inverted triangular shapes. The defining qualities would be a prominent chin, wider forehead and cheekbones, a widow's peak, and a smaller jaw.

Heart shaped faces will want to add shade to the forehead and the cheekbones, since they're the wider points of the face. This will soften their width and align them with the jaw. If your chin is very prominent, begin the shading underneath and then blend upwards towards the centre. You'll want to highlight the centre of the forehead and sides of the jawline to balance the silhouette.


This face shape is close to oval, but with a more prominent forehead and chin. In this case, contouring the forehead and chin helps to add balance. Shade underneath the chin and along the hairline, then stretch the centre of the face by adding highlight underneath the eyes and the centre of the forehead. Skip highlighting on the chin altogether.

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