After a year in which nude palettes, monochromatic makeup, and the no makeup makeup movement reigned supreme, celebrities are brightening things up by making a major case for makeup looks that infuse a strong shot of colour.
One of the most striking examples? What's being called upside down makeup, the latest trend spotted on celebrities and the red carpet. Upside down makeup is makeup that is drawn on just under the eye in a bold shade – and blue seems to be a crowd favourite!
Celebs like Shay Mitchell and Margot Robbie, who recently edged up a look with a smudge of metallic blue beneath her eyes, have been spotted wearing the look, and ever since, we've been inspired to try it out for ourselves!
Are you just as inspired as we are by upside liner? Read on to find out how to get it, in a few different ways!
MAKEUP TREND: UPSIDE DOWN EYELINER
Upside liner placed just under the lower lid of the eye is a look that is simple to achieve: Just swipe a vibrant eyeliner on your lower lid and go! But using the right liner and shadow formulations are paramount (smudging and fallout can makeup for a particularly clownish effect) – as is choosing a lower lid shade that works well with your eye colour.
The key to pulling off the trend is to make sure the pop of colour you choose is in harmony with the rest of your makeup – particularly lip and blush colour. Here are a few tricks to pull off the trend, every time!
FIND YOUR VERSION OF BRIGHT
Though celebs largely reach for blue when trying out this look, a variety of other shades can be used to help punch up eyes. Try choosing a shade opposite your eye colour on the colour wheel. For example, blue eyes become icier when paired with aubergine liner, brown pops against cobalt, pink plays up green eyes, and gold accents the bronze tones in hazel eyes.
MAKE IT MATTE
For some, the fear of smeared liner is their biggest reason to forgo trying the trend. If that applies to you, simply opt for a matte shadow, like Shay Mitchell, which will stay in place far better than a creamy liner. Just be ready for shadow particles, so do your face makeup last!
LAYER TONE OVER TONE
To maximize staying power, employ both an eyeliner and an eyeshadow, like Olivia Munn. Line the lower lid with a wax-based liner. Then, use a dense brush to dust a similar shade of eyeshadow on top to blur the line and set the liner.