<span>Models prepare backstage ahead of the Burberry Prorsum show during London Fashion Week Spring/Summer 2016 on September 21, 2015 in London, England.</span>

Serums 101: get smooth, hydrated skin with 1 beauty product!

by Samantha Hunt -

With the colder months of the year approaching fast, it is time we start winter-proofing our makeup routines to keep our skin happy and hydrated! For those of your who think this just means swapping your light summer face cream for a thicker moisturizer, we have an easier, more nourishing - and arguably genius - alternative solution, found in one small, powerful product: serum!

Serum vs moisturizer

Actually, serums and moisturizers are completely different solutions and are not interchangeable: for the best results, incorporate a serum into your daily skin care routine while your face is still moist from your cleanser and just before you apply your face cream!

While moisturisers are made to form a protective barrier between your skin and the outside world, serums are deep-penetrating and concentrated, working those necessary ingredients into your pores.

Why should I use serum?

Whether your skin really does feel the drying effects of the cold during fall and winter, or whether your complexion just feels like it's currently missing a key ingredient, serums hydrate your skin for smoother, softer results without the heaviness of a thicker, oil-based moisturizer.

They also come in all shapes and sizes, whether you are looking for an anti-aging formula or for something to help with those dark spots or problem areas: there is a serum out there for all ages and skin types. Sound too good to be true?

How does it work?

The science behind these super serums is simple: with smaller molecules to allow a deeper penetration and with less of the oils and padding-out ingredients of a moisturizer, serums only include the concentrated anti-oxidants and active tools your skin needs to be healthy and nourished from the inside-out. This makes them perfect for all skin types too - even those pesky combination, oily or sensitive complexions - as they keep things simple with the bare necessities: who ever said looking fabulous was hard?

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Inspiration
AGE PERFECT CELL RENEWAL GOLDEN SERUM
AGE PERFECT CELL RENEWAL GOLDEN SERUM
Youth Code™ Dark Spot Correcting & Illuminating Skincare Serum Corrector
Youth Code™ Dark Spot Correcting & Illuminating Skincare Serum Corrector
YOUTH CODE® TEXTURE PERFECTOR™ SERUM CONCENTRATE
YOUTH CODE® TEXTURE PERFECTOR™ SERUM CONCENTRATE
REVITALIFT VOLUME FILLER™ SERUM
REVITALIFT VOLUME FILLER™ SERUM
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