Aishwarya Rai attends the amfAR Gala at the 68th Cannes Film Festival on May 21.

Summer 2015 hair color trend: Aishwarya Rai's rich shade!

by Samantha Hunt -

Who said you had to go blonde for the summer? As much as we love a beach blonde, with those sunkissed highlights, there is a simple way for you darker hair shades to look red hot this season! During the 68th Cannes Film Festival which ended last week (May 24), we were totally inspired by Bollywood actress and L'Oréal Paris ambassador Aishwarya Rai and her luxurious locks, which added warmth to all of her red carpet looks.

Loving Aishwarya's rich and silky color as much as we do? Well here's the good news: there is an easy way to get it without damaging your hair!

Hot highlights for summer

Has the winter been hard on your hair? Why not boost your hair's natural radiance with a look that lasts for up to 28 shampoos, allowing you to change your look on your own time! Casting Crème Gloss is a hot range of semi-permanent hair colors from L'Oréal Paris, an ammonia-free product that provides an intense gloss to your hair without damaging it. Easy to use and- a sigh of relief if you aren't comfortable with permanent colors- this temporary dye gives your hair a fresh breath of life while remaining as versatile and easy to change as you need.

Since Casting Crème leaves high-intensity dying behind, choose a shade close to your natural color for that summer glow. Are you looking for a purple hue, an auburn or a blue tint? You will undoubtedly find your dream hint of color in the 28 shades available in the Casting Crème range.

Make the good times last!

So now you've used your semi-permanent color and are totally in love with the result? We're here to make sure you keep that fabulous shade for longer! With the return of the sun, make sure to apply a color protection spray before hitting the beach, to protect your hair from the sun's damaging rays. There are a variety of heat protection sprays with UV filters to keep your hair safe under the sun.

Hot tip: you can make your color last by incorporating certain easy-to-use products into your daily hair routine! Wash your hair with the specific range of shampoos and conditioners for your hair shade and include an intensive mask once a week to boost your brightness and nourish for a lasting shine.

Nothing could be easier than shaking up your summer hairstyle - what are you waiting for?

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Inspiration
CASTING CRÈME GLOSS - VIBRANT DARKEST AUBURN
CASTING CRÈME GLOSS - VIBRANT DARKEST AUBURN
EVERPURE 8-IN-1 COLOUR MIRACLE
EVERPURE 8-IN-1 COLOUR MIRACLE
Color Radiance Post-Coloration Treatment
Color Radiance Post-Coloration Treatment
CASTING CRÈME GLOSS - DARKEST PLUM
CASTING CRÈME GLOSS - DARKEST PLUM
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