The 1970s might be storming back into our closets - with those wide-legged flares, Boho shirts and high-waisted suede and denim skits and pants - but our eyeshadow is all about the 1980s right now! Bright eyeshadow is totally the trend of the moment, especially that daring and intense shade of purple.
Everyone who is anyone has rocked this eyeshadow shade on the red carpet, whether it has been Lucy Hale, Zendaya, Aishwarya Rai, Taylor Schilling or Kate Mara: and that's just to name a few! Looking to get in on the trend? Here's what you need to know....
When opting for bold, dark eyeshadow shades like purple, you need to make sure you prep your skin to keep the color intense and in place for longer! Allow your daily moisturizer to soak into clean skin before applying a L'Oréal Paris Colour Riche Eye Primer across the lids, evening out the skin tone and providing the perfect smooth canvas for your intense splash of color!
Pick the right plum
Choosing the right eyeshadow shade for you comes down to three main things: your eye shape, your iris shade and your skin tone.
If you have quite shallow eyelids or deep creaselines, dark eggplant or sangria shades can work against you by making your eyes look smaller. Work a light, shimmering shade around the tearduct and across the inner corner of the eyelid before blending towards the outer corner with a darker, richer purple to create a harmonic, eye-opening balance.
Lavender shades make green and hazel eyes really pop, whilst plums really complement brown-eyed girls. This rule equally works with skin tones: if you have olive and darker skin coloring, you can really work those vibrant and intense wine and grape shades, whilst paler complexions suite those creamy, petal-colored lilac hues.
Watch out for those purples with reddish undertones, as these can make your eyes look strained and tired. Instead opt for a more fruity, berry shade, and mix it with a darker purple around the outer corners of the eyes. Equally, give your look a bit of fairy dust by working some gold or silver glitter eyeshadow into your plum shade for an ethereal party look!
The perfect match
So you have your purple eyeshadow perfected, now what makeup do you team it with? Whether you are opting for an eye-popping violet look for the evening or have chosen a light wash of mauve for your eyelids, try to keep the rest of your makeup palette toned down to prevent a chaotic color clash.
Go natural with your lips and complexion, choosing matte nude shades instead to counter-balance the power of the purple, or else stay in the same color spectrum: choose a lipstick with a light lilac touch to it. Gorgeous!