At only 21-years-old, Kristina Bazan is a talented, young, up-and-coming star with an exciting new role: she has just officially become the first ever e-spokesperson for L'Oréal Paris!
The blogger and international style-icon will be taking her place alongside the likes of Doutzen Kroes, Barbara Palvin, Naomi Watts and Blake Lively to become part of the gorgeous L'Oréal Paris family while also bringing her own unique edge to this exciting new role! Get a sneak peak into Kristina's #Lorealista lifestyle with this exclusive video from Paris Fashion Week...
As the world becomes more digitalized, so does our connection to the beauty and fashion world: making Kristina the perfect e-spokesperson! Not only does she have around 32,600 Twitter followers hanging onto her every word, but this star has an amazing 2 million followers on Instagram! Her digital presence means that her fans are there for the ride, giving them exclusive backstage glimpses of all of the drama from Fashion Week!
And where did this digital journey all begin? With her hit award-winning beauty blog Kayture of course! Since its creation in 2011, Kayture has become an international sensation, with its creative director and founder, the gorgeous Kristina, at the helm! Check out what she had to say about her new role:
"It is absolutely insane to think that I am now part of this unbelievably inspirational group of women such as Karlie Kloss, Doutzen Kroes or Eva Longoria who have been a part of the brand for years now and keep inspiring us all over and over again. My love for make-up, as you know, has been quite obvious since the beginning and nothing made more sense and honored me more than embracing this new title."
And then there's the reason why she is so good at what she does: she just can't get enough of everything makeup and beauty-related! Whether she's topping up the gorgeous lip colors ready to hit the front row of the next designer show, or adding the final touches to a sultry smoky eye before a party, the video definitely gives us a glimpse of why this star is perfect for the job: she wears, lives and breathes makeup!