Mascara

Mascara is a a great tool for defining and intensifying your eyelashes. Whether you're going for a nude look or a more glamorous one, mascara is perfect for adding a little extra intensity. Simple, subtle and timeless, mascara is one of the most chic, indispensable items in any makeup bag!

Mascara: All the news

We know – taking off your makeup is supposed to be the easiest part when it comes to washing your face at night. Most of us just wipe it...

29 Jan.

Beauty Tips: 4 Ways You're Taking Off Your Makeup Wrong

We may still be in the depth of winter, but that doesn't mean we can't start getting excited about spring makeup trends! After giving...

16 Jan.

Makeup Inspiration: Emily Ratajkowski's yellow smoky eye is...

When it comes to pulling off the perfect smoky eye, Irina Shayk knows best. The Russian supermodel and L'Oreal Paris muse recently...

15 Jan.

Step by Step: Irina Shayk's subtle smoky eye

L'Oreal Paris muse and supermodel Karlie Kloss is known for her natural beauty and flawless skin. She is often spotted on the red carpet...

15 Jan.

Celebrity Beauty: 5 Beauty Secrets from Karlie Kloss

This Sunday, January 8th 2017, the 74th Annual Golden Globe Awards mark the beginning of the magical red carpet season. The Award show,...

8 Jan.

Olivia Culpo at the 2017 Golden Globes: Re-create her 24 Carat...

Ask a panel of women the one makeup item they can't live without and you'll likely hear mascara multiple times. It's an essential. But...

5 Jan.

Makeup Tips: 5 Mascara Mistakes You Need to Stop Making

With New Years Eve quickly approaching, buying yourself a set of false lashes is an absolute must if you want to achieve the most...

28 Dec.

Makeup Tips: How to apply false lashes like a pro for New...

With New Years Eve quickly approaching, the most important thing to think about second to your outfit is your makeup look. The night...

22 Dec.

Makeup: 5 eye makeup hacks that will change your NYE game

Achieving the perfect selfie requires much more than the perfect lighting, a picturesque backdrop and a flattering filter. It also...

16 Dec.

Kristina Bazan: How to do your makeup for the perfect selfie

December may have just begun, but many of us have already started rummaging through stores in search of the perfect gift for our loved...

8 Dec.

Holiday Inspiration: Last minute gift ideas for the makeup...

Early yesterday morning, the Victoria's Secret Angels flew to Paris to prep for the most anticipated lingerie fashion show of the year....

28 Nov.

The Victoria's Secret Angels Fly to Paris: What's hiding in...

If you're naturally very pale and have red or blonde hair, it's likely that you also probably have blonde eyelashes. While this is an...

6 Oct.

Blonde Eyelashes: Makeup tricks to intensify and enhance your...

While everybody longs for a full pout and perfectly defined cheekbones, nothing beats a beautiful set of long, winged lashes. But...

29 Sept.

Makeup Tips: how to fake false lashes

It's no secret that celebrities and their professional makeup artists test hundreds of products per year and have exclusive access to...

26 Aug.

Beauty Products: L'Oreal Paris products celebrities swear by

Even the most minimal makeup wearers appreciate the effects of a good mascara. It can make your eyes go from tired to wide awake in...

2 Aug.

How To: Get a False Lash Effect With Your Mascara

The world of makeup is one of vast opinion and subjectivity. What is one person's holy grail product may not work for another, which...

29 July

How To Find The Perfect Mascara: 4 Lash Types

As the popular phrase so eloquently states, "the eyes are the mirrors of the soul." And it seems that the stars are well aware of the...

26 July

Mascara: 5 perfectly sculpted celebrity lashes that make us dream

Finding the perfect mascara is a quest that can be difficult and full of pitfalls. Sometimes you have to try quite a few different...

26 July

Mascara: How To Use Butterfly Sculpt For Perfectly Defined...

We know that nothing says innocent like a pair of big bright eyes ! From Doutzen Kroes to Miranda Kerr , celebs are loving the...

25 July

The Doll-Eyed Look: How To Make Your Eyes Look Bigger

It may seem like one of the simpler steps in your daily beauty routine – simply pump and coat – but applying mascara can get a little...

27 June

Makeup tips: 5 mistakes to avoid when applying mascara

Thanks to heavy handed mascara application and artists' penchant for false lashes , the spring-summer 2016 runways proved that the...

27 April

Lash attack: how to choose the best mascara for your eyelashes

When your mascara is finished, you're used to throwing away the wand, but did you know that you can actually put them to good use in...

27 Feb.

3 ways to repurpose old mascara wands!

We are so used to seeing model and L'Oréal Paris ambassador Barbara Palvin on the red carpet looking gorgeous in a floor-length gown...

18 Nov.

Barbara Palvin: get her natural daytime makeup look with our...

Makeup-lovers and beauty divas everywhere, it is time to welcome a new, incredible mascara to your makeup bag, brought to you by the...

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2 Nov.

Video: how to get superstar lashes in two easy steps!